According to Frank Kern, the key to sales success is incredibly complicated:
1. Find lebih customers
2. Create sales
3. Create repeat sales
Not so complicated anda say? Ok, why then do most companies focus on the first two and forget their existing clients/customers?
How do we create repeat sales? Why do customers come back? Not only do these brand loyal gems come back for lebih of your insanely good product atau service but for some crazy reason they also tell their friends about it too!
Rewind a second…does your product have to be good. Well…preferably anda MUST provide insanely good value in return for $. For example, I find it incredibly difficult to state coke as a ‘good’ product. Good value on the other hand is undoubtedly provided. The consumer feels that the price they pay is a pittance compared to the massive value they are receiving (in rotting teeth, poisoning the body and mindless consumption of a product that no one can actually describe). Fascinating. Ok, so let’s just say anda actually like the indescribable liquid. It’s overwhelming value can be described as cool, refreshing, sweet, thirst quenching…etc. All of course which could be satisfied with some delicious water…ok ok…I’ll stop with the coke remarks.
Apply it to your business
As we’re all aware, the Pareto principle (80/20 rule) can be applied to almost any dimension of life. In essence, 20% of your clients bring in 80% of the revenue. SO, what should we be doing? Attempt to please the incredible and loyal customers anda already have! Obvious, yes? They likely haven’t even blinked an eye at the fact that you're ignoring them. But I’m sure they would cinta to hear from you.
What can anda do?
• Go through your client daftar and see which ones have been referring other clients to you. If anda don't have a system to check this - set one up! Ask new clients how they heard about anda and who gave them your name. Send them a free gift for referring.
• Check to see which customers have made repeat sales atau which ones purchase lebih than one item/service in one transaction. Send them an Ecard just to say hello, an update on your business. Don't inundate...just touch base and let them know anda appreciate their business.
• Check to see which customers repeatedly ask pertanyaan atau take up your valuable time with non revenue producing activities. api them! Remember positive reinforcement (more about this in future articles). Do not treat them the same as your loyal customers.
• Lastly, remember to enjoy your business. anda achieve far lebih with a relaxed mindset than with a hectic anxious outlook... :)
Go forth and repeat, repeat, repeat!
To your continued success…
__________
Bamik is an Online Marketer and Copywriter from Queensland, Australia. She specialises in psychology and marketing combined and can help find the write words for your business.
Bamik invites anda to find out lebih atau subscribe to the PsychGEMS Newsletter at link
1. Find lebih customers
2. Create sales
3. Create repeat sales
Not so complicated anda say? Ok, why then do most companies focus on the first two and forget their existing clients/customers?
How do we create repeat sales? Why do customers come back? Not only do these brand loyal gems come back for lebih of your insanely good product atau service but for some crazy reason they also tell their friends about it too!
Rewind a second…does your product have to be good. Well…preferably anda MUST provide insanely good value in return for $. For example, I find it incredibly difficult to state coke as a ‘good’ product. Good value on the other hand is undoubtedly provided. The consumer feels that the price they pay is a pittance compared to the massive value they are receiving (in rotting teeth, poisoning the body and mindless consumption of a product that no one can actually describe). Fascinating. Ok, so let’s just say anda actually like the indescribable liquid. It’s overwhelming value can be described as cool, refreshing, sweet, thirst quenching…etc. All of course which could be satisfied with some delicious water…ok ok…I’ll stop with the coke remarks.
Apply it to your business
As we’re all aware, the Pareto principle (80/20 rule) can be applied to almost any dimension of life. In essence, 20% of your clients bring in 80% of the revenue. SO, what should we be doing? Attempt to please the incredible and loyal customers anda already have! Obvious, yes? They likely haven’t even blinked an eye at the fact that you're ignoring them. But I’m sure they would cinta to hear from you.
What can anda do?
• Go through your client daftar and see which ones have been referring other clients to you. If anda don't have a system to check this - set one up! Ask new clients how they heard about anda and who gave them your name. Send them a free gift for referring.
• Check to see which customers have made repeat sales atau which ones purchase lebih than one item/service in one transaction. Send them an Ecard just to say hello, an update on your business. Don't inundate...just touch base and let them know anda appreciate their business.
• Check to see which customers repeatedly ask pertanyaan atau take up your valuable time with non revenue producing activities. api them! Remember positive reinforcement (more about this in future articles). Do not treat them the same as your loyal customers.
• Lastly, remember to enjoy your business. anda achieve far lebih with a relaxed mindset than with a hectic anxious outlook... :)
Go forth and repeat, repeat, repeat!
To your continued success…
__________
Bamik is an Online Marketer and Copywriter from Queensland, Australia. She specialises in psychology and marketing combined and can help find the write words for your business.
Bamik invites anda to find out lebih atau subscribe to the PsychGEMS Newsletter at link