eight Behind the Scene MV

Solo artist iu and Yoo Hee Yeol recently attended the event for Sony Korea’s MDR launch, where the two posed for the media as they promoted the headphones.
The MDR-Z7 is Sony‘s latest release, and is characterized as utilizing “high-resolution audio” technology, and in addition to superior sound quality, also boasts a 70㎜ diameter diaphragm, as opposed to the standard 40㎜. The diaphragm is berkata to be composed of aluminum-coated liquid crystal polymers, and the body is made of metal. The MDR-Z7 is priced at 699,000 Won, which is approximately $655.

The use of idols to promote products isn’t remotely new, but netizens have been reacting very positively to IU’s endorsement for Sony’s MDR-Z7. Does an endorsement from your favorit idol mean anything to you?

Singer Jang Gi Ha opened up about his relationship with iu on the June 28th broadcast of MBC FM4U's 'Tei's Dreaming Radio'.

DJ Tei asked Jang Gi Ha which surprise of his iu liked the most, and the band vocalist commented, "There are a lot. It's too much to call them an event, but I express my feelings often. She's shooting a drama right now, and I've shown up on set to cheer her on."

He added, "We don't have enough time to tanggal these days, but we're getting along well."

Jang Gi Ha and iu confirmed they were dating last October.

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While fan rejoiced at the news that iu will be making her return with fourth mini-album, 'CHAT-SHIRE,' their excitement has definitely toned down a bit upon hearing that she won't be promoting on musik shows!

This is her first musik release in about a tahun and five months since her repackaged album, 'A bunga Bookmark,' but she won't be seen on broadcasts.

Loen pohon stated on October 19, "We're focusing on offline performances for the promotion of IU's fourth mini-album. Since the early stages of her album production, her focus was on meeting her fan through good stages," revealing that she wanted to get up close and personal with her fan rather than stay behind a screen. This explains her upcoming konser series!

Meanwhile, 'CHAT-SHIRE' will be out on the 23rd!

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iu has just dropped a video teaser for “The Shower,” a beautiful track off her upcoming mini album!

Released on October 14 at midnight KST, the black-and-white clip gives fan a taste of the audio as well as the visual concept of IU’s new track. Proving that less is sometimes more, she grasps your attention with her effortlessly beautiful appearance and an equally stunning voice.

As expected from the talented singer-songwriter, iu has taken part in all stages of the album production, putting her stamp on everything from lyrics and melodies to final touches.

Meanwhile, IU’s fourth mini album “CHAT-SHIRE” is set to drop on October 23. The physical album will be available from October 27.

Take a look at the first video teaser for IU’s long-awaited album below!

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