Why the fan like atau even cinta the film but dislike atau even hate the ending of this film?

I still don't get it, why the fan hate the ending of this film? I think the ending of this film is much better than the ending of the original TV series and the 'Eternal' movie? Is it Homura membagi, split Madoka from her Goddess form? Madoka did not have her Soul Gem in ring form at the end of the 'Rebellion' movie? Want Madoka and Homura become enemies? atau something else?

But it is not serious enough to call this film a shit film. If the film is a shit film, the film will definitely not be awarded for the 19th animasi Kobe Theatrical Film Award in 2014.