“Get Crackin,’” the first-ever TV campaign for pistachios, features eight celebrities demonstrating how they crack open a pistachio, each in their own humorous, unique way.

Featured celebrities include Jackass prankster Wee-Man; Miss South Carolina beauty pageant contestant and YouTube sensation Lauren Caitlin Upton; The Sopranos gangster Vincent Pastore; father of Sarah Palin’s grandchild, Levi Johnston; Olympic swimmer and record-setting medalist Dara Torres; the Denny quintuplets; a dominatrix; and, of course, Adrianne Curry and Christopher Knight.

The campaign supports a YouTube video contest challenging aspiring film makers to create a video showing how they “Get Crackin.’” The winner’s ad will air on national TV and also earn them $25K – a pretty wonderful deal.

Check out the new ads and contest online at www.getcrackin.com <link>!