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‘The Fate Of The Furious’ Shatters Worldwide Record For Most Viewed Trailer
EXCLUSIVE: Talk about dropping a trailer into fifth gear. Universal’s Sunday launch of
became the largest debut ever, setting a global record with 139M views in its first 24 hours and zooming past the 127.6M first-day views recently posted by Disney’s
A perfect storm of events fueled the trailer drop for the eighth
First, Uni debuted the trailer in a historic Times Square takeover with the franchise’s castmembers Vin Diesel, Dwayne Johnson, Tyrese Gibson, Chris “Ludacris” Bridges, Michelle Rodriguez, Nathalie Emmanuel and director F. Gary Gray participating.
trailer took over 33 digital billboards in the Manhattan landmark, all of which simultaneously played the spot with its debut on TV and online. The Big Kahuna billboard, which is the largest digital screen in the US at 30K square feet, was among the screens playing the trailer.
The Facebook livestream, which preceded the trailer drop and the broadcast premiere on NBC, drew 4M-plus views to date.
Uni also aired the broadcast trailer during NBC’s
pre-show that immediately preceded the New York Giants-Dallas Cowboys
game. Not a bad place to be: That sporting event turned out to be the most-watched primetime NFL game of the season with 26.7M viewers.
trailer counts north of 38.8M views in North America and 49.5M-plus abroad. Third-party sources accounted for 18.5M views, with talent social accounting for 32M views. Between Diesel and Johnson, the duo count 270M-plus followers across their social channels (FB, Twitter, Instagram).
On Friday, fans were treated to a 15-second tease and the announcement of the film’s title, which resulted in multiple trends within moments of its debut.
franchise has racked up $3.9B at the global B.O. The previous installment,
was the first in the series to cross the billion mark with $1.5B worldwide and also posted the fifth highest global opening with $397.7M.
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