Discovery Networks is hoping to parlay the "green" living movement into greenbacks with Planet Green, a new cable network due June 4. And the channel is using artis — including rapper Ludacris, rocker Tommy Lee and Entourage bintang Adrian Grenier — to soft-pedal its mission and win over casual "armchair environmentalists."
The target audience: college students, baby boomers and new parents who have demonstrated an interest in improving the planet oleh changing their ways of living.
"It used to be that green was granola and left," says Discovery Networks CEO David...
Adrian Grenier takes a picture of a Greener Future!
Adrian Grenier, bintang of hit drama Entourage, on feminism, Hollywood values, and why he's backing Barack Obama
Thursday March 20, 2008 The Guardian
How would anda describe your character, Vincent Chase? Besides being a really huge movie star, he's also a humble down-to-earth guy who blends into the crowd.
It seems to be a Hollywood tampil that is anti-Hollywood.
Fundamentally, it has good values. It may be about a very superficial world, with deplorable values but, ultimately, it's about friendship and loyalty and being humble. And anda get to live vicariously through these guys who are on the ride...